We are a User Experience Design consultancy based in London.

Since May 2011, we’ve collaborated with leading agencies such as R/GA, SapientNitro, Rufus Leonard, How Splendid, and Digital Leadership to shape and deliver outstanding user experiences.

Our portfolio also includes direct engagements with clients like SEEK/Catho in Brazil and JobsDB in Hong Kong.


Rafael Schouchana brings over 26 years of digital industry experience. Holding a BA in Visual Design, his expertise spans Experience Design, Digital Strategy, Information Architecture, Usability Testing, and User Research.

Rafael has a proven record in defining and delivering multi-channel experiences, e-commerce solutions, mobile-optimised sites, native mobile applications, online banking platforms, and travel platforms. His proficiency establishes a robust link between business, design, and development across various sectors.

From September 2007 to April 2011, Rafael led User Experience Design teams at SapientNitro London and contributed to the Stockholm, Singapore, and Hong Kong offices. Before that, he worked at several design agencies and companies in Brazil, including Globo.com, the digital branch of Latin America’s largest media organisation.

Top companies Rafael has worked for (directly or with an agency):


Consumer goods

  • Beats by Dr. Dre (R/GA – London / San Francisco)
  • Coca-Cola (SapientNitro – London)
  • De Beers Group (SapientNitro – London)
  • Epson EMEA (SapientNitro – London)
  • Unilever (R/GA – London)


  • JobsDB (Hong Kong)
  • SEEK / Catho (Australia / Brazil)

Telco & Utilities

  • Com Hem AB (SapientNitro – Stockholm)
  • Phones4u (SapientNitro – London)
  • British Gas (Rufus Leonard – London)


  • Singapore Airlines (SapientNitro – Singapore)
  • Virgin Holidays (How Splendid – London)
  • Octopus Travel (SapientNitro – London)
Rafael Schouchana

Rafael Schouchana

Founder, Executive Service & UX Designer

  • 26 years of experience
  • 7 Countries, 4 Continents
  • English & Portuguese
  • Banking / Finance, E-commerce, Media, Retail, Start-ups and Travel

Enough talk. Let's design together.