Coca-Cola UK selected SapientNitro as their digital agency for the London 2012 Olympic Games.
Created with Mother and BD, the Future Flames campaign allowed teens to nominate each other and create a promotional video based on their nominations and assets pulled from their social profiles.
It included the campaign microsite, a YouTube channel and a Facebook page.
In parallel, we redesigned Coke Zone to be the online hub of customer engagement in the UK, hosting rewards, editorial content, and campaigns.
