After ending a partnership with Monster, Beats decided to launch their Solo HD headphones in multiple colors.
This lead to a global campaign which started during the Olympics and is being rolled out in the US, Europe, Brazil, Russia and Asia.
R/GA created the entire concept, tv spot, multi-channel user experience, designed and delivered a custom professional photo booth, a microsite and web app that are present in major events.
Rafael was responsible for the UX and UI design of all digital touchpoints working closely to the visual design and development teams.